Course Name	Duration	Classes	Total Fee	Mode of Training	Class Timing
Digital Marketing	3 Months	60	36,000 PKR	Online & Face-to-Face	To be decided mutually with students

Digital Marketing Training Certification Course

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

Digital marketing is the marketing and advertising of a business, person, product, or service using online channels, electronic devices, and digital technologies. A few examples of digital marketing include social media, email, pay-per-click (PPC), search engine optimization (SEO), and more. A digital marketer is responsible for using a variety of digital channels to generate leads and build brand awareness. Digital channels include: Company websites. Social media networks such as Facebook, YouTube, and Instagram.

Digital Marketing training certification course Start your career as a Professional App marketer.

Technocation provides an excellent faculty and qualified trainers as there is an excellent prospect in this field. One can make his/her career with the help of Professional Trainers, establish an identity, and get guidance in Rawalpindi.

Therefore, we aim to shape inspiring students with in-depth training to meet the requirements of the IT industry and build substantial grounds in Digital Marketing by exhibiting students with various projects. Technocation also bestows the Best Digital Marketing Course in Rawalpindi, Islamabad.

We guide people from every background to change their lives via our career-oriented short-term courses in Rawalpindi. Our evening and online course primarily focus on school, college, university students, and full/part-time employees.

Social Media Marketing Course Includes:

- Digital Marketing Introduction
- Digital Marketing Vs. Traditional Marketing
- Website Planning Process
- Search Engine Optimization
- Social Media Marketing
- Google Analytics
- Google AdWords & Online Display Advertising
- Email Marketing
- Content Marketing
- App Store Optimization
- Affiliate Marketing
- Blogging & Freelancing to Make Money

Digital Marketing Training Certification Course Outline

Digital marketing empowers businesses to reach a global audience, generate leads, and increase brand awareness using cost-effective online strategies.

Module 1: Introduction to Digital Marketing

What is Digital Marketing? Overview & Importance
Traditional Marketing vs. Digital Marketing
Key Digital Marketing Channels & Trends
Understanding Customer Journey & Buyer Personas

Module 2: Website Planning & Optimization

Importance of a Business Website
WordPress vs. Custom Development for Websites
Website Speed, SEO, & Mobile Optimization
Landing Pages & Conversion Optimization

Module 3: Search Engine Optimization (SEO)

SEO Basics & Ranking Factors
Keyword Research & Competitor Analysis
On-Page SEO (Meta Tags, URLs, Content Optimization)
Off-Page SEO (Backlinks, Guest Posting, Outreach)
Technical SEO (Site Speed, Schema Markup, XML Sitemaps)
SEO Tools (Google Search Console, Ahrefs, SEMrush)

Module 4: Search Engine Marketing (SEM) & Google Ads

Introduction to Pay-Per-Click (PPC) Advertising
Google Ads Campaign Setup & Structure
Keyword Bidding Strategies & Ad Copywriting
Remarketing & Display Ads
Google Ads Analytics & Performance Tracking

Module 5: Social Media Marketing (SMM)

Facebook, Instagram, LinkedIn, Twitter, TikTok, Pinterest Marketing
Social Media Advertising (Facebook & Instagram Ads)
Content Strategies for Social Media Growth
Influencer Marketing & Brand Collaborations

Module 6: Content Marketing & Blogging

Importance of High-Quality Content
Creating Engaging Blog Posts & Articles
Video Marketing Strategies (YouTube, Reels, Shorts)
Storytelling in Digital Marketing

Module 7: Email Marketing & Automation

Building & Growing an Email List
Email Campaign Strategies (Newsletters, Drip Campaigns)
Email Automation Tools (Mailchimp, HubSpot, ActiveCampaign)
A/B Testing & Email Deliverability

Module 8: Affiliate & Influencer Marketing

Understanding Affiliate Marketing Models
Choosing the Right Affiliate Networks (Amazon Associates, CJ, ShareASale)
Tracking Affiliate Conversions & ROI
Working with Influencers & Brand Ambassadors

Module 9: E-commerce Marketing & Conversion Optimization

Shopify & WooCommerce Marketing Strategies
Conversion Rate Optimization (CRO) Techniques
Retargeting Strategies & Abandoned Cart Recovery
Customer Retention & Loyalty Programs

Module 10: Digital Analytics & Performance Tracking

Google Analytics Setup & Interpretation
UTM Tracking & Campaign Performance Analysis
Measuring Key Performance Indicators (KPIs)
Data-Driven Marketing & Decision-Making

Module 11: Online Reputation Management (ORM)

Managing Brand Reputation Online
Handling Negative Reviews & Crisis Management
Building Positive Customer Engagement
Trust & Transparency in Digital Marketing

Module 12: Advanced Digital Marketing Strategies & Trends

Artificial Intelligence (AI) in Marketing
Voice Search & AI Chatbots
Growth Hacking Techniques
Future of Digital Marketing

Final Project & Certification Preparation

Hands-on Digital Marketing Project
Creating a Marketing Strategy for a Real Business
Google Digital Garage, HubSpot, & Facebook Blueprint Certifications
Career Opportunities & Freelancing in Digital Marketing

Experience and Inspiring Trainers:

Our trainers bring their years of industry experience during the course. They are expert and passionate about delivering inspiring training as they know training inside out. They will advise you on all the options to make sure you get the best possible result.

Real-time Practice and Projects:

Our Digital Marketing course is comprehensive and practical. Moreover we work on industry related projects.

Prerequisites for Digital Marketing Course

Basic Computer Literacy: Familiarity with using the internet, email, and digital tools is essential.
Understanding of Social Media Platforms: Knowledge of Facebook, Instagram, LinkedIn, and Twitter helps in marketing strategies.
Basic Writing & Communication Skills: Strong content creation and messaging are key to effective marketing.
Analytical Thinking: Ability to analyze campaign performance using data-driven insights.
Familiarity with SEO Concepts: Understanding search engine optimization (SEO) helps in organic growth.
Knowledge of Online Advertising: Basic understanding of Google Ads, Facebook Ads, and PPC marketing.
Email Marketing Fundamentals: Awareness of how email campaigns work for customer engagement.

No prior experience in Digital Marketing is required, but having these basics will help in grasping concepts faster.

Certificate :

Finally completing this training you will receive a course completion certificate along with an internship in Digital Marketing Training so you can get recognition for your new skills.

Course Material :

Softy Copy notes are briefly included in this course

Support and Careers Advice :

In the end, our trainers are always ready to help you with any problems or questions regarding Digital Marketing. We prepare students for facing Interview questions on Digital Marketing and help them to build their online resumes. More than 90% of students are placed in good MNCs.

“Our Student Success is Our Mission”.