| Course Name | Duration | Classes | Total Fee | Mode of Training | Class Timing |
|---|---|---|---|---|---|
|
Digital Marketing |
3 Months |
60 |
24,000 PKR |
Online & Face-to-Face |
To be decided mutually with students |
Digital Marketing Course
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Digital marketing is the marketing and advertising of a business, person, product, or service using online channels, electronic devices, and digital technologies. A few examples of digital marketing include social media, email, pay-per-click (PPC), search engine optimization (SEO), and more. A digital marketer is responsible for using a variety of digital channels to generate leads and build brand awareness. Digital channels include: Company websites. Social media networks such as Facebook, YouTube, and Instagram.
Digital Marketing training certification course Start your career as a Professional App marketer.
Technocation provides an excellent faculty and qualified trainers as there is an excellent prospect in this field. One can make his/her career with the help of Professional Trainers, establish an identity, and get guidance in Rawalpindi.
Therefore, we aim to shape inspiring students with in-depth training to meet the requirements of the IT industry and build substantial grounds in Digital Marketing by exhibiting students with various projects. Technocation also bestows the Best Digital Marketing Course in Rawalpindi, Islamabad.
We guide people from every background to change their lives via our career-oriented short-term courses in Rawalpindi. Our evening and online course primarily focus on school, college, university students, and full/part-time employees.
Social Media Marketing Course Includes:
- Digital Marketing Introduction
- Digital Marketing Vs. Traditional Marketing
- Website Planning Process
- Search Engine Optimization
- Social Media Marketing
- Google Analytics
- Google AdWords & Online Display Advertising
- Email Marketing
- Content Marketing
- App Store Optimization
- Affiliate Marketing
- Blogging & Freelancing to Make Money
Why Learn Digital Marketing Training?
- PWC has forecasted that digital advertising will reach a whopping $240 billion in 2019, increasing from $135 billion in 2014.
- Top MNC’S & new age startups in India looking for experts in digital marketing . Small Businesses also in the queue.
- Digital marketing opens door to Self- employment , freelancing, YouTube creator club & blogging.
- Job profiles after one course- SEO , Social Media Manager, Digital Marketing Analyst etc.
For Furthermore detail you can see the outline.
Digital Marketing Course Outline
DIGITAL MARKETING INTRODUCTION
- What is marketing?
- What is Digital Marketing?
- Understanding Marketing Process
- Understanding Digital Marketing Process
- Increasing Visibility, What is visibility?,Types of visibility, Examples of visibility
- Visitors Engagement, What is engagement?, Why it is important Examples of engagement
- Bringing Targeted Traffic
- Inbound and outbound marketing
- Converting Traffic into Leads, Types of Conversion , Understanding Conversion Process
- Tools Needed
DIGITAL MARKETING VS.
TRADITIONAL MARKETING
- What’s the difference between digital marketing and traditional marketing, and why does it matter?
- Benefits of Traditional Marketing
- The Downside to Traditional Marketing
- Benefits of Digital Marketing
- Why Digital Marketing Wins Over traditional Marketing ?
- Tools of Digital Marketing
- How We Use Both Digital & Traditional Marketing
WEBSITE PLANNING PROCESS
- What is Internet?
- Understanding domain names & domain extensions
- Different types of websites
- Based on functionality
- Based on purpose
- Planning & Conceptualizing a Website
- Booking a domain name & web hosting
- Adding domain name to web Server
- Adding webpages & content
- Adding Plugins
- Building website using CMS in Class
- Identifying objective of website
- Deciding on number of pages required
- Planning for engagement options
- Landing Pages & Optimization
- Creating blueprint of every webpage
- Best & Worst Examples
SEARCH ENGINE OPTIMIZATION
- What is SEO?
- Introduction to SERP
- What are search engines?
- How search engines work
- Major functions of a search engine
- What are keywords?
- Different types of keywords
- Google keyword planner tool
- Keywords research process
- Understanding keywords mix
- Long Tail Keywords
- Google Search Tips & Hacks
On-Page SEO
- Keyword Research with Google Keyword
Planner. - What is the difference between
keywords stuffing & KW placement - How to Select a Domain Name?
- Page Naming {URL Structuring} and
Folder Naming - Image Naming, Image Title and ALT Tags
Creation - What are Meta Tags, Description.
- Robots, Keywords, Author Redirection Tags
- Headings Tags {H1 to H6}
- What is Content Writing?
- SEO Friendly Content Writing {Insert
keywords in content} - Anchor Text, Link Title
- Internal linking Robots.
- Text file use and creation
- HTML Sitemap creation
- XML Site Map Creation
- Site Tracking Tools (Google Webmaster
Tool, Google Analytics Tool) - Why is Alexa?
- Alexa Integration
Off-Page SEO
- What is OFF-Page Optimization?
- What are Backlinks?
- Why Backlinks are Important?
- How to Get Backlinks?
- Difference Between Do-Follow and
No-Follow Backlinks - What is Google Page Rank?
- How to Increase Page Rank?
- Search Engine Submissions
- Directory Submissions
- Article Writing and submissions
- Press Release writing and submissions
- Blog Posting and comment writing
- Classifieds posting
- Forum Posting
- Business Listing
- Social Bookmarking
- Social Networking
- RSS Feeds
- Do’s and Don’ts of link building
- Easy link acquisition techniques
- Domain Authority & How to Increase
SEARCH ENGINE ALGORITHMS
- What is Search Engine’s Algorithms?
- How Algorithms Works?
- Why a Search Engine needs to update its Algorithm?
- Search Engine Penalties and Recoveries.
- Why a Search Engine penalizes a Website?
- How to optimize your site for Google
Hummingbird Algorithm? - What is Google Panda Algorithm?
- What is Google Penguin?
- What is Google EMD Update?
- How to save your site from Google Panda,
Penguin and EMD Update? - How to recover your site from Panda, Penguin and EMD?
- How to optimize your site for Google
Hummingbird Algorithm?
LOCAL SEO & SEO PROJECT ESSENTIALS
- What is Local SEO?
- Google places optimization
- Classified submissions
- Citation
- NAP
- Top tools for SEO
- Monitoring SEO process
- Preparing SEO reports
- How to create SEO Strategy for your business
- What is link juice?
- Importance of domain and page authority
SOCIAL MEDIA MARKETING Session:1
- What is Social Media?
- Understanding the existing Social Media
paradigms & psychology - How social media marketing is different than others
- Forms of Internet marketing
- Facebook marketing
- Understanding Facebook marketing Practical session 1
- Creating Facebook page
- Uploading contacts for invitation
- Exercise on fan page wall posting
- Increasing fans on fan page
- How to do marketing on fan page (with examples)
- Fan engagement
- Important apps to do fan page marketing
Facebook advertising - Types of Facebook advertising
- Best practices for Facebook advertising
- Understanding Facebook best practices
- Understanding edge rank and art of engagement
Practical Session 2 - Creating Facebook advertising campaign
- Targeting in ad campaign
- Payment module- CPC vs CPM vs CPA
- Setting up conversion tracking
- Using power editor tool for adv.
- Advanced Facebook advertising using tools like Qwaya
SOCIAL MEDIA MARKETING Session:2
LinkedIn Marketing
- What is LinkedIn?
- Understanding LinkedIn
- Company profile vs Individual profiles
- Understanding LinkedIn groups
- How to do marketing on LinkedIn groups
- LinkedIn advertising & it’s best practices
- Increasing ROI from LinkedIn ads
- LinkedIn publishing Company pages
- Adv on LinkedIn
- Display vs text
Twitter Advertising
- Understanding Twitter
- Tools to listen & measure Influence on Twitter: Tweet Deck, Clout, PeerIndex
- How to do marketing on Twitter
- Black hat techniques of twitter marketing
- Advertising on Twitter
- Creating campaigns
- Types of ads
- Tools for twitter marketing
- Twitter Advertising
- Twitter Cards
- Video Marketing
- Understanding Video Campaign
- Creating 1st Video Campaign
- Importance of video marketing
- Benefits of video marketing
- Uploading videos on video marketing
websites - Using YouTube for business
- Developing YouTube video marketing
Strategy - Bringing visitors from YouTube videos to
your website - Creating Video AD groups
- Targeting Options
- Understanding Bid Strategy
GOOGLE ANALYTICS
- Introduction to Google Analytics
- How Google analytics works
- Understanding Google analytics account structure
- Understanding Google analytics insights
- Understanding cookie tracking
- Types of cookie tracking used by Google analytics
- Starting with Google analytics
- How to set up analytics account
- How to add analytics code in website
- Understanding goals and conversions
- How to setup goals
- Understanding different types of goals
- Understanding bounce & bounce rate
- Difference between exit rate & bounce rate
- How to reduce bounce rate
- How to set up funnels in goals
- Importance of funnels
- How to integrate AdWords and analytics account
- Benefits of integrating AdWords & analytics
- Measuring performance of marketing
- campaigns via Google analytics
- What is link tagging
- How to set up link tagging
- Understanding filters & segments
- How to set up filters & segments
- How to view customized reports
- Monitoring traffic sources
- Monitoring traffic behavior
- Taking corrective actions if required
GOOGLE ADWORDS & ONLINE
DISPLAY ADVERTISING
- Google AdWords Overview
- Understanding inorganic search results
- Introduction to Google AdWords & PPC
advertising - Overview of Microsoft AdCenter (Bing & Yahoo)
- Setting up Google AdWords account
- Understanding AdWords account structure
Campaigns, Adgroups, Ads, Keywords, etc - Types of Advertising campaigns- Search,
Display, Shopping & video - Difference between search & display campaign
- Understanding AdWords Algorithm
- How does AdWords rank ads
- Understanding AdWords algorithm (ad rank) in detail with examples
- What is quality score
- Why quality score is important
- What is CTR?
- Why CTR is important?
- Understanding bids
- Creating Search Campaigns
- Types of Search Campaigns – Standard,
All features, dynamic search & product listing - Google merchant center.
- Creating our 1st search campaign
- Doing campaign level settings
- Understanding location targeting
- Different types of location targeting
- What is bidding strategy?
GOOGLE ADWORDS & ONLINE DISPLAY ADVERTISING
- Understanding different types of bid strategy- 1 Manual 2 Auto
- Advanced level bid strategies- 1 Enhanced CPC 2 CPA
- What are flexible bidding strategies?
- Understanding flexible bidding strategy
- Pros & Cons of different bid strategies
- Understanding ad-extensions
- Types of ad-extensions
- Adding ad-extensions in our campaign
- Creating ad groups
- Finding relevant ad groups options using tools
- Creating ad groups using tool
- Understanding keywords
- Finding relevant keywords
- Adding keywords in ad-group
- Using keyword planner tool
- Understanding types of keywords Board, Phrase, exact, synonym & negative
- Examples of types of keywords
- Pros and cons of diff. types of keywords
- Creating ads
- Understanding ad metrics
- Display & destination URL
- How to write a compelling ad copy
- Best & worst examples of ads Creating ads
- Tracking Performance/Conversion
- What is conversion tracking?
- Why is it important
- How to set up conversion tracking
- Adding tracking code in your website
- Checking conversion stats
- Optimizing Search Campaigns
- How to optimize campaigns at the time of
creation? - Optimizing campaign via adgroups
GOOGLE ADWORDS & ONLINE DISPLAY ADVERTISING
- Importance of CTR in optimization
- How to increase CTR
- Importance of quality score in
optimization - How to increase quality score
- Importance of negative keywords in
optimization - Evaluating campaign stats
- Optimizing with conversion report
- Optimizing with keywords
- Optimizing performing keywords
- Optimizing non performing keywords
- How to decrease CPC
- Analyzing your competitors
performance - Creating Display Campaign
- Types of display campaigns-
All features, Mobile app, - Remarketing, Engagement
- Creating 1st display campaign
- Difference in search & display
- campaign settings
- Doing campaign level settings
- Understanding CPM bid strategy
- Advance settings
- Ad-scheduling
- Ad-delivery
- Understanding ads placement
- Creating diff. ad groups
- Using display planner tool
- Finding relevant websites for ads
placement - Creating text ads
- Creating banner ads using tools
- Uploading banner ads
- Optimizing Display Campaign Remarketing
- What is remarketing?
- Setting up remarketing campaign
- Creating Remarketing lists
- Advanced Level list creation
- Custom audience
ONLINE DISPLAY ADVERTISING
- What is Online Advertising?
- Types of Online Advertising
- Display Advertising
- Banner ads
- Rich Media ads
- Pop ups and Pop under ads
- Contextual advertising
- In Text ads
- In Image ads
- In video ads
- In page ads
- What are Payment Modules?
- Companies that provide online advertising solution
- Tracking & Measuring ROI of online adv.
- Assignment on allocating funds to various
- Different Online advertising platforms
- Creating Banner Ads Using Tools
EMAIL MARKETING
- What is email marketing?
- How email works?
- Challenges faced in sending bulk emails
- How to over come these challenges?
- Types of email marketing- Opt-in & bulk emailing
- What is opt-in email marketing?
- Setting up email marketing account
- Best platforms to do opt-in email marketing
- Setting up lists & web form
- Creating a broadcast email
- What are auto responders?
- Setting up auto responders
- How to do bulk emailing?
- Best practices to send bulk emails
- Tricks to land in inbox instead of spam folder
- Top email marketing software’s & a glimpse of how to use them
- Improving ROI with A/B testing
LEAD GENERATION FOR BUSINESS
- Understanding lead generation for business
- Why lead generation is important?
- Understanding landing pages
- Understanding thank-you page
- Landing page vs website
- Best practices to create a landing page
- Best practices to create a thank-you page
- Practical exercise-creating a landing page
- Types of landing pages
- Reviewing landing pages created by trainees
- What is A/B testing?
- How to do A/B testing
- Selecting landing pages after A/B testing
- Converting leads into sales
- Creating lead nurturing strategy
- Understanding lead funnel
- Steps in leads nurturing
CONTENT MARKETING
- What is Content Marketing?
- Introduction to content marketing
- Objective of content marketing
- Content marketing 7 step strategy building process
- 18 types of content with examples
- How to write great compelling content
Keyword research for content ideas - Optimizing content for search engines
- Discussing authority blog
- Steps towards developing authority blog
- Ways to monetizing authority blog
- How to market your content?
- Debate- Doesn’t great content just spread by itself
- Understanding second customer
- Importance of second customer
- How to increase second customer
- Understanding online influencers
- 10 ways to connect with online influencers
- 35 unique ways to write magnetic headlines
- 180 examples of magnetic headlines
- How to increase opt-in email list with content marketing with examples
- Case study on content marketing
APP STORE OPTIMIZATION
- What is app store optimization?
- Why App Store Optimization is Important
- App Stores- Google Play , iTunes App Store
- How Google Play ranking works
- Keyword Research Based on App Stores Search
- Creating Title
- Choosing Keyword
- Use of Keywordtool.io
- Choose Category
- Write Description
- Creating Visual Assets
* Icon, Screenshot, Social media, App Marketing Video
* What ASO tools you need to use in 2017
App Analytics tools
AFFILIATE MARKETING
- What is affiliate marketing?
- 3 A’s of affiliate marketing
- How people make millions of dollar in affiliate marketing?
- Affiliate marketing history
- Changes in affiliate marketing industry over the year
- Affiliate marketing scenario in India
- How to be a super affiliate?
- Different ways to do affiliate marketing
- Affiliate marketing secrets
- How your trainer makes money in affiliate marketing?
- Live examples of how people are making money as an affiliate
- Getting your started as an affiliate
- Getting you approved as an affiliate from Pakistan’s top affiliate agencies
- Some of the top affiliate network in the world
- How to get approved as an affiliate by world’s top affiliate company-commission
- Trainers shares his secrets of affiliate marketing
- Story telling- trainer shows his live example of how he is making money thesedays as an affiliate
BLOGGING & FREELANCING TO MAKE MONEY
- What is AdSense?
- How to get approved for AdSense?
- Cool trick to get AdSense approval by Google
- Using your AdSense account interface
Placing ads on your blog - Creating blogs with our FREE theme
- Then we will share 1 secret method Through which you will make money with AdSense
Experience and Inspiring Trainers:
Our trainers bring their years of industry experience during the course. They are expert and passionate about delivering inspiring training as they know training inside out. They will advise you on all the options to make sure you get the best possible result.Certificate :
Finally completing this training you will receive a course completion certificate along with an internship in Digital Marketing Training so you can get recognition for your new skills.Course Material :
Softy Copy notes are briefly included in this courseSupport and Careers Advice :
In the end, our trainers are always ready to help you with any problems or questions regarding Digital Marketing. We prepare students for facing Interview questions on Digital Marketing and help them to build their online resumes. More than 90% of students are placed in good MNCs.“Our Student Success is Our Mission”.