| Course Name | Duration | Classes | Total Fee | Mode of Training | Class Timing |
|---|---|---|---|---|---|
|
Digital Marketing |
3 Months |
60 |
36,000 PKR |
Online & Face-to-Face |
To be decided mutually with students |
Digital Marketing Training Certification Course Outline
Digital Marketing teaches how to promote products and services online. It helps you learn about social media, websites, and online ads. You will understand how to reach more people using the internet. This course makes you ready to work in the modern online business world.
Module 1: Introduction to Digital Marketing
What is digital marketing?
Why it’s important for every business
Online vs offline marketing
How digital marketing helps to grow sales
Module 2: Website & SEO Basics
What is a website and how it works
What is SEO (Search Engine Optimization)?
Use of keywords to rank higher on Google
Simple tools to check website performance
Module 3: Social Media Marketing
How to promote on Facebook, Instagram & LinkedIn
Making posts and stories that attract people
Use hashtags and trends for more reach
Schedule and plan content smartly
Module 4: Search Engine Marketing (SEM)
What is Google Ads and paid marketing?
Difference between organic and paid results
How to make ad campaigns
Tips to manage ad budget wisely
Module 5: Email Marketing
What is email marketing and why it works
How to collect and organize email lists
Write short and catchy subject lines
Track results using open and click rates
Module 6: E-Commerce Marketing
Selling products online through websites
Use of product photos and reviews
Learn about online payment systems
Tips to improve customer experience
Module 7: Content & Video Marketing
Create useful blogs, posts, and videos
Use storytelling to attract your audience
Upload on YouTube, Reels, or TikTok
Track what kind of content people like most
Module 8: Analytics & Reporting
Use tools like Google Analytics
See where your visitors come from
Understand bounce rate and conversions
Make reports to improve results
Module 9: Certification & Final Project
Revise all digital marketing modules
Create a sample online marketing plan
Present your strategy and results
Get your Digital Marketing Certificate
Experience and Inspiring Trainers:
Real-time Practice and Projects:
Prerequisites for Digital Marketing Course
- You should know how to use a computer. Typing, browsing, and saving files are enough. It helps you work smoothly online.
- Know how to use the internet safely. You must search, open websites, and use email. It’s needed for all online marketing work.
- Be able to write and speak clearly. Good words attract people online. It helps in making strong marketing messages.
- Think in a new and smart way. Creativity helps in making ads and posts. It makes your marketing stand out.
- Know how Facebook, Instagram, and YouTube work. You should understand how to post and engage. These are key tools for digital marketing.
- Most tools and platforms use English. You must understand simple words and sentences. It helps you learn faster and better.
- Digital marketing changes quickly. You should love trying new apps and tools. It keeps your skills fresh and strong.
No prior experience in Digital Marketing is required, but having these basics will help in grasping concepts faster.
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