| Course Name | Duration | Classes | Total Fee | Mode of Training | Class Timing |
|---|---|---|---|---|---|
|
GEO |
3-4 Months |
60-80 |
60,000 PKR |
Online & Face-to-Face |
To be decided mutually with students |
GEO Training Certification Course Outline
An GEO course helps master search engine optimization techniques, improving website ranking, organic traffic, and digital marketing strategies for online success.
Module 1: Introduction to GEO
- What is Generative Engine Optimization (GEO)?
- GEO vs SEO
- Evolution from Search Engines to AI Engines
- Understanding AI-powered search
- GEO terminology and concepts
Module 2: AI Search Ecosystem
- Google AI Overview
- Google Gemini
- OpenAI ChatGPT Search
- Anthropic Claude
- Perplexity AI
- Microsoft Copilot
- AI answer generation process
Module 3: GEO Fundamentals
- How AI selects sources
- Entity optimization
- Semantic search
- Search intent
- Knowledge Graph optimizatio
- E-E-A-T principles
- Content authority
Module 4: AI-Friendly Content Writing
- Prompt-oriented writing
- Question-and-answer content
- Topic clusters
- Conversational content
- Structured information
- FAQs
- Long-form authority content
- Citation-friendly writing
Module 5: Technical GEO
- Structured Data (Schema.org)
- JSON-LD implementation
- Indexability
- Crawlability
- XML Sitemap
- Robots.txt
- Canonical URLs
- Core Web Vitals
- Website performance
Module 6: GEO Content Strategy
- AI keyword research
- Semantic keywords
- Entity mapping
- Topical authority
- Content hubs
- Pillar pages
- Internal linking
- Content freshness
Module 7: Google AI Overview Optimization
- Understanding AI Overview
- Citation optimization
- Featured snippets
- Helpful Content principles
- EEAT signals
- User experience optimization
Module 8: Prompt Optimization
- Prompt engineering basics
- AI query patterns
- Conversational search optimization
- Multi-step query optimization
- Voice search optimization
Module 9: GEO Analytics
- AI traffic measurement
- Search Console insights
- AI referral traffic
- User engagement metrics
- Conversion tracking
- GEO KPIs
Module 10: AI Content Tools
- OpenAI ChatGPT
- Google Gemini
- Perplexity AI
- Jasper AI
- Surfer SEO
- Semrush
- Ahrefs
- AI-assisted content workflows
Module 11: GEO for Business
- Local GEO
- E-commerce GEO
- B2B GEO
- SaaS GEO
- Healthcare GEO
- Education GEO
- Personal branding
- Agency services
Module 12: Practical Projects
- Optimize a website for AI search
- Build an AI-friendly blog strategy
- Create schema markup
- Develop a topical authority plan
- GEO audit of an existing website
- AI citation optimization project
- Final capstone projectg
Experience and Inspiring Trainers:
Our trainers bring their years of industry experience during the course. They are expert and passionate about delivering inspiring training as they know training inside out. They will advise you on all the options to make sure you get the best possible result.
Real-time Practice and Projects :
Our GEO courses are comprehensive and practical. Moreover, we work on industry-related projects. If you have a project or an idea that you wanted to turn into the website then present that idea after completion of the course and our trainers especially will help you to work on your own website which helps you to become confident and satisfied.
Prerequisites for SEO Course :
Basic Computer & Internet Skills: Familiarity with web browsing, search engines, and digital platforms.
Understanding of Search Engines: Knowledge of how Google and other search engines rank websites.
Basic Marketing Knowledge: Awareness of digital marketing concepts and audience targeting.
Analytical & Research Skills: Ability to analyze keywords, trends, and competitor strategies.
Basic HTML & CSS (Optional): Understanding website structure and on-page GEO elements.
Content Writing Skills: Ability to create GEO-friendly, engaging, and valuable content.
No prior experience in GEO is required, but having these basics will help in grasping concepts faster.
Certificate :
Finally completing this training you will receive a course completion certificate along with an internship in GEO Training so you can get recognition for your new skills.
Course Material :
Softy Copy notes are briefly included in this course
Support and Careers Advice :
In the end, our trainers are always ready to help you with any problems or questions regarding GEO. We prepare students for facing Interview questions on GEO and help them to build their online resumes. More than 90% of students are placed in good MNCs.
“Our Student Success is Our Mission”.